Hi Reader,

If you’ve been on my list for a while you’ve probably heard me say this a million times but here it is once more because it’s important. ➡️ Starting a business isn’t just about having a great idea. It’s about overcoming the first big hurdle—the early struggle. The stage where your dream feels bigger than your resources, where every decision feels heavy, and the “what ifs” crowd your mind.

This is where most aspiring entrepreneurs get stuck. They’ve got a vision but no clear path to get there. They want to make the leap but fear the landing. The early struggle is REAL.

But here’s the truth: You can’t skip it. It’s part of the journey. And the good news? There are steps you can take to break free from it.

1️⃣ Embrace the Uncertainty
​
The struggle happens because you don’t have all the answers yet. And that’s okay. Every successful entrepreneur has been through this. The key is to embrace the uncertainty and start anyway. The first step isn’t about having everything figured out—it’s about moving forward despite not having all the answers.

2️⃣ Make the Smallest Move
​
Here’s the trap that most people fall into: they try to go from 0 to 100 right away. The truth is, starting small is the key to making progress. Focus on the smallest actionable step you can take to get closer to your goal—whether it’s writing out your business idea, doing market research, or talking to your first potential customer.

3️⃣ Expect Mistakes (And Learn Fast)
​
Perfectionism is your enemy. When you’re in the early stages, the fear of making mistakes can be paralyzing. But it’s not about avoiding mistakes—it’s about learning from them quickly. The faster you fail, the faster you grow.

4️⃣ Build Momentum, Not Just a Business
​
Momentum is what will carry you through the early struggle. When you focus on consistent, small actions instead of the end goal, you’ll start to see real progress. Each small win builds confidence and propels you forward.

Starting is hard. But it doesn’t have to be complicated. If you can take these first steps and stop waiting for the “perfect time,” you’ll set yourself up to win.

Here’s how to get out of your own way. 🙈👇🏽
​
​To help you start making real progress, I’ve created a simple action plan template. Download it now to get the ball rolling and finally take action on your idea. You’ll be surprised by how much momentum you can build in just a few days.

​[Download your Action Plan Template now]​

Before You Go: I’d love to hear from you—what’s the biggest thing that’s keeping you stuck right now? Hit reply and let me know. We’re here to help you push past the early struggle and get moving.

Until next week,
Arjita Sethi
​
​P.S. Still not sure where to start? Reply to this email and let me know what’s holding you back. We’ll figure it out together.

P.P.S. 🚨 Ready for More?

If you’re ready to take your business idea to the next level and break free from the early struggle, consider joining the NFS Advantage program. This program is designed to help you get from idea to launch with tailored support every step of the way. Want to learn more? [Check out the NFS Advantage here].

We’re always looking to create content that best supports you on your journey. Help us get to know you better by answering this quick poll:

Your answers will help us create even more valuable resources that guide you through these challenges. 🙏🏽