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Hey Reader,
As we wrap up the month, I wanted to share a quick behind-the-scenes update of what’s been going on with New Founder School and my second business, Shaanti.
For those of you who are new to our community, Shaanti is a wellness business I launched in 2024, born from my own struggles with balancing wellness, work, and family life. It’s a place where we’re integrating Ayurveda and holistic practices to make wellness more accessible and less overwhelming. It’s been a thrilling and humbling experience to see Shaanti grow from an idea to something real—and I’m excited to continue sharing this journey with you.
I’ve been busy balancing growing Shaanti from 0 to 1 and trying to juggle the beautiful chaos of new motherhood. I’m learning that while things aren’t always “perfect,” staying authentic and aligned with our mission keeps me grounded.
I’ve also realized that balancing work and family life doesn’t always mean balancing in the traditional sense. For me, it’s more about finding the flow and embracing the chaos as part of the process. If you’re feeling the tug between business and life, know that you're not alone!
More thoughts on this are coming soon on my wellness page [Bring Ayurveda Home]—so make sure to join me there for more updates.
Now, let’s dive into what you’ve been up to and what’s coming up in the next month.
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⛽︎ This Months Fuel
Monthly Tips for Having a Life-First Business: 🚀
Year-end strategic wrap-up and tips for transitioning into 2025 with balance.
Exclusive Resources for You: 📚
Access this month’s handpicked resources, including our Boundary Setting Workbook, Momentum Building Plan, and Pivoting Guide to fuel your entrepreneurial growth.
New Founder School Community: 👥
Everything you need to know about our free community and how to maximize your access for growth and connection.
Webinar Alert: Procrastinator to Entrepreneur 🎥
Join Arjita’s live 45-minute masterclass in February, where we’ll tackle how to go from planning to action and finally launch your business.
Industry News You Need to Know: 📰
This month’s top articles for founders, including TikTok’s latest updates, Investor trends, and key insights from HubSpot’s marketing trends report.
Founder Spotlight & Member News: 🌟
Celebrating wins within our community and shining a light on inspiring stories from founders like you.
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👏 Member Spotlight: Shruthi Dinkar
We’re excited to shine the spotlight on Shruthi Dinkar this month! Shruthi has been making incredible strides in the space sector and is a great example of the action-oriented mindset we love to see in the NFS community. Keep an eye on future spotlights for more inspiration!
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“I'm always fascinated by two things: the potential of people and Physics. My journey has taken me across industries, from HR leadership to talent strategy, but one thing has remained constant—my passion for helping people unlock opportunities that shape the future. |
After years of working in startups, high-growth organizations, and impact-driven enterprises, I saw a growing challenge: industries were evolving faster than the talent pipelines supporting them. Nowhere was this more apparent than in the space sector—a world driven by innovation, exploration, and bold ideas, yet struggling to find and develop the right people to bring those ideas to life.
That realization led me to Avinya Talent, where I focus on bridging the skills gap in the space industry. By combining my MBA, a Master’s in Space Economy, and my experience in recruitment and workforce strategy, I help organizations find, develop, and retain the talent they need to thrive in this fast-moving sector.
I believe that talent is the true force behind innovation, and I’m committed to creating pathways for individuals to transition into careers that make an impact—whether here on Earth or beyond.
Let’s connect and build the workforce that will shape the future of space!”
Shruthi Dinkar
Connect with me on LinkedIn.
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🚨 Can't Miss Resources
Here are the resources we’ve shared with you throughout the month that will fuel your entrepreneurial journey. In case you missed them—or just need a quick refresh—these resources are all about actionable steps to move you forward:
1️⃣Innovation and Creativity: Tools to Set Yourself Up for Success in 2025
Innovation is key to growth. This resource gives you actionable tools to spark your creativity and tackle challenges head-on. [Grab the guide and template here.]
2️⃣Habit Stacking for Success: Your Guide to Building Routines That Work
Routine is a founder’s best friend. Learn how to build small habits that keep you productive, focused, and energized, without burnout. [Grab the guide and worksheet here.]
In an effort to continue evolving and serving you better, we’ll be bringing you even more resources next month, including:
- Boundary Setting Workbook
- Momentum Building Plan
- Pivoting Guide
Look forward to receiving these tools to support you on your entrepreneurial journey!
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📢 What's New Industry News
Here’s a roundup of this month’s most relevant news for aspiring entrepreneurs and small business owners. Whether you're looking to stay updated on trends or learn strategies for growth, these articles are here to help.
- TikTok Restored Executive Order: What Happens Next?
Who’s this for? If you’re running a business with an online presence, this article covers the latest on social media platforms and regulatory changes. Stay informed!
[Link to article]
- How to Find Investors and Attract Capital
Who’s this for? Founders looking to fund their next phase will find practical advice on sourcing investment and building relationships with investors.
[Link to article]
- 2025 Marketing Trends: What You Need to Know
Who’s this for? If you want to stay ahead of the curve and position your business for success, these marketing insights will help you tweak your strategy for 2025.
[Link to article]
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🌿 Monthly Tips For Having A Life-First Business
Staying in sync with your personal life while building your business can be a delicate balancing act. Here are some tips to make sure you’re maximizing productivity without burning out:
- Review Your Q1 Goals and adjust your timelines around personal commitments (e.g., Valentine’s Day, winter activities, etc.). Make sure personal time is blocked in your calendar first!
- Set Up Your Tax Prep Early so you can avoid the stress of scrambling come tax season. Consider outsourcing if you’d rather not spend your valuable time on this.
- Batch Your Tasks: Maximize your productivity by grouping similar tasks together in focused work blocks. This gives you more space for life priorities.
- Assess the Winter’s Impact on Your Business: Adjust your working hours to maximize daylight and make time for personal activities that help recharge you.
- Strategic Planning for Spring Growth: Take advantage of natural business lulls to prepare for the busier season ahead. Prioritize growth during these periods!
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🚀 What's coming up at New Founder School
Make sure to mark your calendars! We’ve got some exciting things lined up for February:
February Webinar: "How to Set Up Systems for Your Business in 2025"
Learn how to lay the groundwork for your business's success in the new year. Don’t miss out—sign up for our webinar today!
Have you been wondering how you can work with me directly to build your business?
Ready to take your business to the next level? Simply reply to this email if you’re interested in 1:1 Coaching or Fractional Support.
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Thank You for Being Part of the NFS Family!
Until next time,
Arjita
P.S. Don’t forget to join Shaanti for wellness updates, where I’ll be sharing more on my journey as a founder and new mom. Can’t wait to connect with you there!
📊 Help Us Understand You Better!
We want to make sure we're providing the most valuable content and support for your entrepreneurial journey. Let us know which of the following best describes your current approach to business:
| Which of the following best describes your entrepreneurial approach? |
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